The Scope Of Marketing Communication Marketing Essay

The Scope Of Marketing Communication Marketing Essay Advertising is a type of communication used to persuade viewers to take some action with respect to products and services. This assignment is based on the scope of marketing communication. The first segment gives brief detail about the structure, role and functions of different advertising parties (advertiser, client, ad agency etc) in the communication industry. After the identification of parties involved in communication industry, I had discussed the relationship between different parties of communication industry. In the second section, different current trends have been discussed. I have also discussed in detail about the current trends in Pakistani market and also used different ad images with examples. I have identified the impact of current trends Micro marketing and sales promotion on advertising industry and parties of advertising industry. In the third section, traditional response hierarchy models (AIDA, hierarchy of effects model, innovation adoption model and information processing model) have been discussed. Then I have selected two ads, one of Ufone and the other of Mobilink Jazz for evaluation considering the response hierarchy models and also confirm the response hierarchy models of these ads. In the last and final section, I have evaluated the ads and made an effective judgment on the selected ads that weather they are developed to satisfy the hierarchy models or not. P1: Explain the structure, role and relationship between parties in communication industry COMMUNICATION Communication is defined as Two-way process of attainment mutual understanding, in which participants not only exchange (encode-decode) information but also create and share meaning ( sense). (communication, 2009-2010) (Communication process, 2010) BUSINESS COMMUNICATION Communication is the lifeblood of an organization (business). Business communication is any communication used to endorse a product, organization or service with the objective of making sale. In business communication, message is transferred through various channels of communication as well as internet, print (publications), television, radio, outdoor and word of mouth. In business, communication is considered center among business, interpersonal skills and manners. PARTIES INVOVLED IN COMMUNICATION INDUSTRY There are different parties involved in communication channels through which adverting takes place. These are Advertisers Advertising agency Media Clients ROLE FUNCTIONS OF DIFFERENT PARTIES Advertisers The role of advertiser is to focus on gratifying the general consumers by addressing their requirements through goods and services. As for the communication role, this refers to the mass communication purpose that advertising is capable to fulfill. It is a stunning means to inform the clients (customers) and communicate to them about the goods and services they wish to buy. Normally an advertisers objectives behind creating an advertisement are to generate sales. (advertiser, 1999) Also it helps the consumers to assess the value and benefits of the products. Advertising agency An ad agency or Advertising Agency is a service provider that works for clients to create an effectual and goal oriented advertising campaign meant at representing the organization positively in the eyes of its target customers. Companies hire advertising agencies to connect with their end customers. An advertising agency starts by getting well familiar with the clients goals, products target audience. This information proves beneficial in planning and making an effective advertising campaign. Once an advertising agency knows its clients needs, the course action of brainstorming and planning begins. This includes creating interesting attractive jingles, slogans and attention clutching body copy for advertisements. (Sinha, 2005 2011) Media Media plays a very significant role in advertising. There are different types of media for example press, outdoor advertisements, television, posters, radio, cinema, internet and mobile advertising. It helps the businesses to develop the market equity. It builds the positioning of the company and eases the image of the company which it wants to generate in the minds of the customers. It also helps to send the message to large audience. Different kinds of medias present the different forms and concepts of advertising. Moreover, different varieties of media also improve the affordability of the companies and different advertising podiums (platforms) can be used by the companies to spread the me (Wazzan)ssage. Clients Clients use advertising agencies, helps them to spread a message about their product and spread knowledge through television, print media etc. There are definite roles and responsibilities of a client that the agency can do their jobs as proficiently as possible and help the clients to make their business more successful. The role of a client is to explain his product or company message clearly; it allows advertising agency to understand better about the product and company which allows them to package and market it properly. The client should tolerantly listen to each idea of advertising agency as it is presented and decide that which campaign will draw the most concentration to the product. The clients responsibility is to make the advertising agency come up with the best probable ideas for product or company. (Clients roles and responsibilities in advertising industry , 2010) RELATIONSHIP BETWEEN THE DIFFERENT PARTIES OF ADVERTISING INDUSTRY Advertising agencies had worked for the endorsement of product by making advertisement campaigns. The first job of advertising agency is to well-develop a brief consideration of companys product, its potential, position in the market place and its target market. This helps advertisers to turn out effectual advertising campaigns to best publicize the product. They vigilantly study products and then guide company about the marketing strategy, which paper the ad supposed to be placed, how several times it should run etc. Keeping the clients objectives in mind, the advertising agency able to build advertising campaigns, like slogans, jingles, etc. The campaign is built with the mean to push the sales of the companys products, attract new customers belt while retaining the old ones, repeat the brand image, market the product and make brand awareness if the brand has been just forayed into the market. After the campaign is prepared, the advertiser looks for media medium to popularize / publicize the product. The campaign may be publicized in a range of media agencies like, television, print, radio, depending on the clients budget. For companys advertising needs, advertising agency chooses newspaper as the best mode of advertisement. Through its keen page, which appears as a colored addition in four to eight (depending on companys budget) leading newspapers and magazines, it reaches its clients services to a huge readership of approximately 5 million viewers. Advertising agency also helps in choosing the right newspaper to help company to market their product so that it reaches utmost viewers in the most effective way and in the end its the duty of the supplier to allocate the product where the company wants. Thats how; the parties in advertising agencies perform their roles to communicate the companys message to the end customer. P2: Identify the trends in advertising and promotion and evaluate (advantages and Disadvantages) of their impact CURRENT TRENDS IN ADVERTISING Current trends are a general direction in which something tends to move. For a long period now, advertising have been used as a strategic tool to endorse product awareness and build up brand preference, thereby increasing sales, as well as to promote customer loyalty by building customer relationships. The current trends in advertising are smart phones, internet (websites, banner ads, pop-ups or pop-behinds which stays an ad behind your windows, email promotions, sponsored links (like Google ads, community media such as you tube and my space.), social networks, TV, games, radio and print media. Micro marketing Micromarketing is designing, forming and manufacturing products, marketing and advertising campaigns for the benefit of very precise geographic, demographic, or psychographic segments of the consumer market. A marketing strategy, in which advertising efforts are, centered a small set of highly-targeted customers. Micromarketing requires a company to barely define a particular audience by  a particular characteristic, job title and modify campaigns for that particular segment. Now a days marketing is done on internet, smart phones and TV. If a new local company wants to launch its product and cant afford the expense of e-ads. So they can use print media which is effective and of low cost for advertising their product. Brand proliferation Brand proliferation is defined as when one company introduce new brands in the same product lines and hence try to cover each and every market segment for that product line. (Wazzan) For example: Huggies, a firm, owned by Kimberley-Clark. Huggies is well known for manufacturing disposable diapers, and has different product lines such as Little Swimmers and Pull-Ups. 7up also comes up with diet and lemon flavor. Sales promotion Sales promotions are short-period incentives to encourage the sale of a product or service. Sales promotion includes a number of communications activities that attempt to give added value or incentives to customers, wholesalers, retailers, or other organizational customers to encourage immediate sales. These efforts can effort to stimulate product interest, test or purchase. Examples of devices used in sales promotion include samples, premiums, coupons, point-of-purchase displays, rebates, contests and sweepstakes. (Sales promotion, 2000 2011) Sales promotion strategies There are three types of sales promotion strategies. 1) Push A push strategy engages convincing trade intermediary channel members to push the product through the distribution channels to the final consumer via promotions and personal selling efforts. Trade-promotion goals are to persuade retailers or wholesalers to carry a brand, promote a brand in advertising, give a brand shelf space, and/or push a brand to final consumers. Typical strategies employed in push strategy are: allowances, free trials, contests, specialty advertising items, buy-back guarantees, displays, discounts and premiums. 2) Pull Pull strategy efforts to get customers to pull the product from the manufacturer through the marketing channel. Consumer-promotion objectives are to attract consumers to try a new product, attract customers away from competitors products, hold reward loyal customers, get consumers to load up on a mature product and build customer relationships. Typical tactics employed in pull strategy are samples, cash refunds and premiums, coupons, advertising specialties, rebates, loyalty programs, contests, games, sweepstakes, and point-of-purchase (POP) displays. 3) Combination of the two Car dealers often offer a good example of a combination strategy. If you give attention to car dealers advertising, you will frequently hear them speak of dealer incentives and cash-back-offers. CURRENT TRENDS IN PAKISTANI MARKET Advertisement is one of the most significant tools for bringing awareness in people about products. In Pakistani market, we have generally seen two types of advertising trends of micro marketing and sales promotion. Especially sales promotion trend is normally more in from the last 2 to 3 years. Its because of the economic condition of the people, thats why the companies try to attract people more on sales promotion. Price promotion Sales promotion stands on a price discount offer. Its a promotion of a product by momentarily reducing its price. The price decline may be at, or below, cost, but it will have to be important enough, relative to challenging products, to persuade customers to purchase the product. In Pakistan, in 2010 Service Shoes offers discounts (discount ki barsaat up to 50% off) all over the country to attract more more customers in order to gain market share, customers and increase their sales. Gift with purchases This strategy to buy a service (product) by using trade loaders or a gift with purchase dates back to the very sunrise of marketing itself. Its a idea that still working today. Many companies and retail shops used this strategy to attract customers towards their products. IN Pakistan, ZONG is using gift with purchase technique to attract customers towards their product. By this technique they are going to increase their sales and gain market share. Coupons Coupon is just like a legal paper which can be exchanged for some sort of discount or special offer when buying a product. Coupons technique can be used by organizations to attract prize conscious by convincing them to purchase more by giving away a small prize discount. In Pakistan, K n is offering membership cards to customers on purchasing of more than Rs. 3000 and gives them discount on 10 to 20% discount. Samples Sampling is the practice of offering little quantity of product free of cost or at a very low price so that customers can experience their service or product at first hand. In Pakistan, this technique is basically practiced by pharmaceutical companies. IMPACT OF CURRENT TRENDS ON ADVERTISING Impact of Micro marketing The impact of micro marketing on advertising industry is that it effects user-initiated like product awareness, purchase intent, consideration and consequent consumer on online behavior. The impact of micro marketing on advertising industry is that to rightly target a very specific segment and it increased the media population year by year (newspaper, TV, internet, billboards and sites visitors etc). New medium is brought up in advertising due to which the micro marketing impact, old one is getting decreased day by day like internet marketing, online marketing etc. Due to current impact, many companies launched their product sites or company sites for customers awareness with some innovation and creation, which makes difficulties for the advertising industries. Impact of sales promotion Increasing Competition The first impact of sales promotion on advertising companies is that it increases the competition in the market. Due to raise in competition, this makes difficult for the advertising agencies to compete. Therefore, they are choosing more innovative techniques. Customers Have Become More Price Sensitive Sales promotion increased price sensitivity as the result of inflation. Due to economic recession consumers and dealers become more perceptive towards prices because they want value for their money. So its become difficult for the advertising agencies to set price of the product. Advertising Has Become More Expensive Less Effective The advertising media have turn out to be pretty expensive. Audio-visual medium may cost in excess of Rs. 1 lakh for a 10 second exposure during prime time which is considered as the most effective for short-duration ads. In many cases, consumers have reached a point of monotony due to unnecessary advertising on TV. Sales promotion is a more gainful promotion method to generate sales results for small companies which cannot compete with big companies. Sales Promotions Maximize Profits Sales promotion maximizes profit for companies, sales promotion department and advertising agencies as well. Sales promotion allows a finest brand to compete with a lower level brand amongst price sensitive consumers. P3: Use any two response hierarchy models on the two ads selected by the students HIERARCHY RESPONSE MODELS THE AIDA MODEL AIDA model was offered by Elmo Lewis to explain how personal selling works. It shows a set of stair-step phases which describe the process (procedure) of leading a potential customer to buy. The phases are attention, interest, desire, and action, form a linear hierarchy. It reveals that customers must be aware of a products existence. Be attracted enough to give attention to the products features/benefits. Have a desire to advantage from the products offerings. Action, the fourth stage, would come as a natural result of movement through the first three phases. Although this idea was elementary, it led to the later rising field of customer behavior research. HIERARCHY EFFECT MODEL Among advertising theory, the hierarchy-of-effects model is prime. Hierarchy can be briefly explained with the assist of a pyramid. First the lower level objectives such as awareness, knowledge are achieved. Succeeding objectives may hub on moving prospects to higher levels in the pyramid to draw out desired behavioral responses such as associating feelings with the brand, trial or regular use etc. It is easier to achieve ad objectives positioned at the base of the pyramid than the ones towards the peak. The % of potential customers will decline as they move up the pyramid towards more action leaning objectives, such as regular brand use. INNOVATION ADOPTION MODEL This model has significance to new product openings and mainly useful for adoption of non-commercial services. The phases of assessment and trail before adoption are considered important in the design of advertising program. The result in favor of making an evaluation is probably to be influenced by information accessible from various sources including advertising. Evaluation comprises a major step towards the adoption of the product or service. INFORMATION PROCESSING MODEL The procedure by which we create that skill selection is through the information processing system. This system is also known as the DCR process. We detect information, evaluate it with previous experiences and then react. Wellfords model proposes that we get in information through our senses and for the time being store all of these inputs previous to sorting them out. The inputs that are seen as related to the decision are then stored in the quick-fix memory. A decision is made by evaluating the information in the short-term memory with preceding experiences stored in the long-term memory. With position to the long term memory for the necessary action the decision is carried out. The action and the results are stored for future reference. The two ads are taken for the analysis of customer response hierarchy. These are Ufone Internet ad Now the four steps of AIDA model will be applied on this ad. Attention: In this ad, Ufone is trying to attract people attention about their new internet packages. In this ad to get customers attention, Ufone is showing a girl having mobile in her hand which is happy to use internet service. Interest: In this ad, a fast moving bike and a little blur waves shows about the fast speed of internet to gets peoples interest. Ufone is also showing social networks page (face book), yahoo, gmail and youtuube etc. Desire: In this ad, by showing fast moving bike, yahoo, skype and face book, shows the speed of internet which is directly the desire of people to use fast net in order to be connected with friends. Action: The given extra information about different internet packages encourages customers to take action. Mobilink Jazz ad Now the six steps of Hierarchy of effect will be applied on this Ad. Awareness: In this Ad, Mobilink has used model, the hero of Asian games and SAF game gold medalist Naseem hammed for their campaign. Actually in Pakistan, most people are not familiar with Naseem hammed. But Mobilink has used to Naseem hammed because people in Pakistan loves their national heroes and they follow them. Secondly in Pakistan, women are in majority so this factor is also making good awareness. Knowledge: The target audience might have product awareness but not know much more; hence this stage involves creating brand knowledge. In this step, Mobilink has provided little information about their services but there is not so much information about the model. The information is limited which will produce sometimes difficulty for customers. The message is that great people of Pakistan use Mobilink. Liking: As in this Ad, information is added which results in liking because in Pakistan, people follows their heroes. So this Ad is creating liking. Preference: As Mobilink is market leader, so they are preferred mostly because of good signal quality. As Naseem hammed is hero for most of young womens, so she is followed. So the product of Mobilink is preferred over other companies. Convince and purchase: When customers are convinced by the services, then they buy the services. M1: Make an effective judgment on the ads selected whether you think the ads are appropriately developed to satisfy the hierarchy models. Give reference to books or internet sources used. Analysis of Ufone ad: In Pakistan, currently there are many cellular companies working, for example Telenor, Mobilink, Zong and Warid. There is a tough competition between these companies; are trying to gain market share by lowering the charges and offers best services (packages) to their customers. In this ad, Ufone is informing customers about new packages and fast working internet services to makes people interest desire people with low rates and unlimited downloading. In this ad, Ufone is showing their existence in the market by giving good services to customers and offer best packages. The ad is overall good to attract people. They make their customers aware, informed them about their services and created interest. In this ad, they did not highlight the main package offer of their service. In my opinion, Ufone have to highlight the price and package on the top of ad, which can more attract customers towards their service and make it desire. They also did not highlight this sentence (ye slow motion ka nahià ¢Ã¢â€š ¬Ã‚ ¦.. balky fast action ka zamana hai), by doing this they can attract more customers because majority internet users is youth which is the target market of all the cellular companies. Analysis of Mobilink Jazz ad In this ad, Mobilink used Naseem Hameed, who is the champion of Asian games and SAF game gold medalist as a model to show their market existence and attracts people towards their services. Approximately, they had covered all the six steps of hierarchy of effect model. It is an innovation and creativeness in the ad by bringing up the female hero which makes people awareness, liking, knowledge, preference and convince them to purchase. By this ad, they are taking competitive advantage over the other companies. The ad is overall good to attract people and to gain market share but I think some more Improvement can be done in this ad. The information about the model champion should be there and they should have to highlight that statement Himmat aur yaqeen ki sachi kahanià ¢Ã¢â€š ¬Ã‚ ¦.. khwab se tabeer tak and the timings of the show should be prominent(large font). BIBILIOGRAPHY advertiser. (1999, 11 19). Retrieved 4 18, 2011, from suite101: http://www.suite101.com/article.cfm/advertising/28925 Clients roles and responsibilities in advertising industry . (2010, 5 17). Retrieved 4 19, 2011, from ehow: http://www.ehow.com/list_6524998_client-roles-responsibilities-advertising-agency.html communication. (2009-2010). Retrieved 4 21, 2011, from people communicating: http://www.people-communicating.com/what-is-communication.html Communication process. (2010, 11 1). Retrieved 4 21, 2011, from Success for career: http://exampapers123.blogspot.com/2010/11/communication-process-verbal-and-non.html Sales promotion. (2000 2011). Retrieved 4 20, 2011, from marketing teacher : http://www.marketingteacher.com/lesson-store/lesson-sales-promotion.html Sinha, A. (2005 2011). Role of advertising agencies. Retrieved 4 18, 2011, from contentwriter.in: http://www.contentwriter.in/articles/advertising-marketing/advertising-agencies.htm Wazzan, N. S. (n.d.). Brand cannibalization, Brand proliferation Brand Rejuv . Retrieved 4 19, 2011, from Citesales: http://www.citesales.com/712-brand-cannibalization-brand-proliferation-brand-rejuv.html

Megans Law Essay -- Megans Law Violence Sex Crime Criminals

Megan’s Law   Ã‚  Ã‚  Ã‚  Ã‚  When people think of their neighbors, do they think of violent sex crime offenders? Many people have to deal with this every day of life. There are now laws that inform people of a community when a sex crime offender moves into their town. These laws are said to keep violent sex crime offenders from striking again, but do these laws really work is the question that many people ask? The answer all depends on the opinion of the person who is being asking. Many supporters say that the law is keeping sexually violent predators from striking again, but many critics say that the law is unethical and breaks many amendments. This is another question proposed when the topic of Megan’s Law is brought up, is it breaking any of the amendments or is it necessary for community members to know whether a sex crime offender is living is in their neighborhood? The judge who was deciding this case ruled in favor of the critics, that Megan’s Law was in violation of the Constitution. But then finally President Bill Clinton stepped in and created a total package called the Jacob Wetterling Act. This Law was said to almost end all of the Sex crime cases to come in the future, but did it?   Ã‚  Ã‚  Ã‚  Ã‚  Megan’s Law has once played an intricate part in the life of my family members. In 1995 my aunt a resident of a nearby suburb of Seattle, Washington encountered a scenario which involved the notification of sex offenders.   Ã‚  Ã‚  Ã‚  Ã‚   She resided next to what appeared to be a pleasant and friendly bachelor. He was very out going and kind to the people in the community. The residents of the community had no idea he was once a child molester about to move in on his next victim. After living five months in this small community he sexually abused a seven year old girl. After going to jail citizens of the community discovered this was not his first offense. This brought great controversy in the notification of sex offenders in communities also known as Megan’s Law. Megan’s Law is said to be one of the most controversial topics among lawyers today. In this paper one will see how Megan’s Law is enforced, how the name came about, the regulations of Megan’s Law, how the federal government stepped in and created laws enforcing sex crime offenders to register with the town’s Police, some brief opinions of the people on how they would react if they knew that a sex crime offender moved i... ...w is one of the most controversial topics among lawyers today. Whether you are a supporter or a critic of Megan’s Law, every person is entitled to their own opinion over the issue. I know that if I had children I would sure like to know if there was a convicted Sex crime offender or a Child molester living in my community. Works Cited Aseltine, Peter. "Megan’s Law Upheld, With Limitations." Trenton Times, 23 February 1995. Bai, Matt. "A Report From the Front in the War on Predators." Newsweek, 19 May 1997: 67. Jerome, Richard. "Megan’s Legacy." People Magazine, 20 May 1995: 46-51. Mader, Anthony. "Megan’s Law." Trenton Times, 18 May 1996. Martens, Steven. "Law Gives Parents False Sense of Security." Iowa State Daily, 19 October   Ã‚  Ã‚  Ã‚  Ã‚  1995. Reno, Janet. "Final Guidelines for Megan’s Law." 17 November 1999. Saunders, Stephanie Cara. "Megan’s Law." 19 November 1999.   Ã‚  Ã‚  Ã‚  Ã‚   Shank, Joshua Wolf. " Do Megan’s Laws make a difference." U.S. News and World Report, 9   Ã‚  Ã‚  Ã‚  Ã‚  March 1998: 27. Verniero, Peter. "A Citizen’s Guide to Megan’s Law." 18 November 1999.   Ã‚  Ã‚  Ã‚  Ã‚  

Portrayal of Asian Americans in the Media Essay -- Stereotyping Asian

Abstract My research focused on the coverage of Asian Americans in contemporary mass media. The following types of media were researched:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Music  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Television  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Films  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Magazines I gave several examples where Asian Americans were used to play very simple characters. These roles were defined by stereotypes that exist in America. I also researched instances on counter actions taken by Asian Americans to protest against these negative images. My research also has examples of Asians that have succeeded in breaking through the racial barriers in the media. The results show that even though racial stereotyping still exists in various forms of mass media, there are signs that show noticeable improvement on allowing a more balanced image of Asian Americans. Statement of the Problem   Ã‚  Ã‚  Ã‚  Ã‚  There are close to 12 million Asian Americans living in the United States (U.S. Asian, 2000). Asian Americans are considered one of the fastest growing minorities (Pimentel, 2001). Between 1990 and 1999, the Asian population rose 43% (Census, 2000). However, Asian Americans are still portrayed in a simplistic manner by the American media, which in turn, promotes stereotyping. I have researched various types of mass media in the United States, such as: music, films, television and magazines. I will focus on several examples where Asian Americans are portrayed in a negative way. Furthermore, I will give examples of musicians, and independent films that prove Asian Americans have potential on what they can contribute to in the American media. Finally, I will recommend different ways to rid the stereotype put on Asian Americans by actions that can be taken, not only pertaining to Asians, but to other ethnicities that face stereotypes on their culture. Background History   Ã‚  Ã‚  Ã‚  Ã‚  Music in every country has a history going back hundreds of years. It is an excellent type of entertainment that any person can enjoy. America being such a diverse country, any person regardless of race or gender needs to be given a fair shot in an opportunity to showcase his or her talent. However, there is a lack of Asians Americans represented in America. Asian Americans must go above and beyond on what is expected in the industry, compared to white and black Americans who seem to have it much easier. â€Å"Always, it is the Asian who assimilates, who must explain his or her prese... ...ty in televised international athletic events.   Ã‚  Ã‚  Ã‚  Ã‚  (1995). Retrieved December 9, 2004 from   Ã‚  Ã‚  Ã‚  Ã‚  http://www.aafla.org/9arr/ResearchReports/ResearchReport4.htm Restrictive portrayals of asians in the media and how to balance them.   Ã‚  Ã‚  Ã‚  Ã‚  (2004). Retrieved December 9, 2004 from   Ã‚  Ã‚  Ã‚  Ã‚  http://www.manaa.org/articles/stereo.html Thoughts on William Hung’s Inspiration. (2004, April 28).   Ã‚  Ã‚  Ã‚  Ã‚  Retrieved December 9, 2004 from   Ã‚  Ã‚  Ã‚  Ã‚  http://modelminority.com/modules.php?name=News&file=article&sid=760 U.S. Asian Population. (2000). Retrieved December 15, 2004 from   Ã‚  Ã‚  Ã‚  Ã‚  http://print.infoplease.com/ipa/A0778584.html Wartofsky, A. (2004, December 1). Asian-American rapper isn’t downplaying heritage.   Ã‚  Ã‚  Ã‚  Ã‚  The Wichita Eagle. Retrieved December 15, 2004, from   Ã‚  Ã‚  Ã‚  Ã‚  http://www.kansas.com/mld/kansas/entertainment/10306249.htm Wu, F. H. (2002). Yellow: race in america beyond black and white. New York: Basic   Ã‚  Ã‚  Ã‚  Ã‚  Books. Xu, R. (2004 April, 19). Details magazine sparks protest. The Harvard Crimson.   Ã‚  Ã‚  Ã‚  Ã‚  Retrieved December 16, 2004, from   Ã‚  Ã‚  Ã‚  Ã‚  http://www.thecrimson.com/article.aspx?ref=358868 Zia, H. (2000). Asian american dreams. New York: Farrar, Straus and Giroux.

Is the Use of Tasers a Necessity

Name Essay Course Teacher Date Tasers: A Necessity In a society where crime exists such as robbers, burglars, shoplifters, or worse, black market sellers of drugs, electronic devices or designer products. Law enforcement is needed to maintain order which requires a method that is effective to apprehend suspects while keeping injuries to a minimum instead of using guns to solve every situation. Luckily the adoption of Tasers – by industry standards as electronic controlled device (ECD) or Conducted Energy Weapon (CEW) – allows the law enforcement to apprehend a suspect without having to involve themselves in a close-range combative battle.Charlie Mesloh, a university professor at Florida Gulf Coast, Mark Henych, a researcher at Advanced Research Solutions, and Ross Wolf, a criminal justice professor at the University of Central Florida claim that the Tasers is a less-lethal weapon that inflicts a current of electricity throughout the body of the individual which temporar ily causes the loss of muscle control (25). TASER International, the inventors of ECD claims this as Neuromuscular Incapacitation (NMI) (1).TASER International asserts, â€Å"[t]he human nervous system communicates with simple electrical impulses . . . TASER technology uses similar electrical impulses to cause stimulation of the sensory and motor nerves† (1). Though there are many controversies on the use of Tasers in BC, it is still a much needed device to keep the community safe. Tasers has been shunned upon by many people in British Columbia because of the story’s circulating around and all the news reports on this tiny device.The most famous and memorable story would be the incident that happened at the Vancouver International Airport to Robert Dziekanski. CBC news reports that the video is in three segments, the first segment shows Dziekanski before police arrives being very agitated and yelling in Polish and seems to be very nervous, the second segment shows Dzie kanski picking up a computer then throwing it to the ground, then â€Å"[t]hree airport personnel arrive and block the exit from the secure area, but Dziekanski retreats inside and does not threaten them† (#).The third and final segment shows four RCMP officers arriving on scene and â€Å"can be heard mentioning the word Tasers† (#). Someone can also be heard responding â€Å"Yes† to the question (#). Police have said repeatedly that there were only three RCMP officers involved in the incident, but the video shows four men in RCMP uniforms. People in the lounge can be heard clearly telling the police Dziekanski speaks no English, only Russian. His mother later said he only spoke Polish. Police enter the secure area with no problems and an be seen with Dziekanski standing calmly talking with officers. They appear to direct him to stand against a wall, which he does. As he is standing there, one of the officers shoots him with a Taser . . . officers have also said police did not use pepper spray because of the large number of people at the airport at the time. But the video shows Dziekanski standing alone with the four officers in an otherwise empty area, which is separated from the public area by a thick glass wall. (CBC #)After the Taser shots, the sound from Dziekanski stopped and became silent, an officer can be heard saying, â€Å"code red† after checking on his condition and â€Å"minutes later, ambulance attendants arrived but their efforts to revive Dziekanski were unsuccessful and he was declared dead† (#). There are also other incidents that has happened in the past few years and there are definitely cases of misuse with this device which brings about the misconception people get from Tasers, but even though some tragic events happen, it is still one of the safest alternative to bring a healthy environment to everyone.There are people who strongly believe Tasers should be banned, however, banning Tasers will only resu lt in more injuries during arrests. David Hambling, a respected free lance writer on technology and military states, â€Å"[a] recent study in the American Journal of Public Health looked at 24, 000 cases in which police officers had used force, including Tasers, pepper spray, batons and manual methods . . . the study found that Taser use reduced the overall risk of injury by 65 percent.In other words, restricting Taser use could triple the number of injuries caused in this sort of incident† (1). Misconceptions on the use of Taser led to a comment by a person who goes by the name â€Å"the disturber† on CBC news website, he says, â€Å"what's wrong with people when they [start] using devices that can pump out over 1500 volts for self defence that's just not cool. [D]oesn't any one remember the guy who got [tasered] 5 times at the air port because he wasn't â€Å"co-operating† with the security; wasn't he killed because of the shock? I] think that they should be banned from use for a less [lethal] item like pepper spray† (#). Pepper sprays can not be used in closed areas because it will effect innocent bystanders, also, as Jim Wilkinson, the Vice President of the site Your Greatest Protection declares, â€Å"[pepper spray] works longer than Tasers or stun guns, it will cause coughing and choking, and it burns really bad . . . [s]tun guns work by disabling the nervous and the muscular system but only for a few moments. Pepper spray works by causing pain, blindness, and choking for up to 30 minutes† (1).Tasers only neutralize the suspect for several seconds which allows police to seize the suspect in that time and wouldn't cause the suspect to suffocate for â€Å"30 minutes. † Additionally, there are also many cases where the misuse of pepper spray also caused deaths. Just one mistake with the Taser will bring many people to disagree with the product, but if Taser were really banned, the law enforcement will be forced to use close-range strategies or guns just like in the video Back From The Brink, where Suisun City had to use 52% of the police budget to try and handle the problems in the crime-ridden crescent (video).Any sort of weapons can result in injuries if not used properly, Tasers included, but if used effectively, it will be the best weapon out there to safely neutralize a suspect and bringing a safe community. The incidents revolving around Tasers has angered the general public and as a result, the RCMP invoked strict new rules and training effective May of 2010. The Tasers operational manual provided by the RCMP states, â€Å"[m]embers certified to use the CEW must re-certify annually . . . m]embers whose CEW certification has lapsed must not use the CEW operationally until the re-certification training has been completed† (1). Every part of the Taser is also approved by the RCMP before being released in public. RCMP members must verbally let the subject know the CEW is about to be deployed (3). Additionally, whenever a member takes a CEW it must be thoroughly checked for damages, if no damages are found, a spark test will be conducted, if damages were found, it will be removed with haste and sent to qualified personnel’s (4).Any time the CEW is used it will be recorded down and supervisors will be notified (4). Many strict rules were set in motion to ensure the safety of the user and the subject as well as strict training methods to make the misuse of this product nonexistent. The operational manual also educates that â€Å"[m]ultiple deployment or continuous cycling of the CEW may be hazardous to a subject. Unless situational factors dictate otherwise, members must not cycle the CEW for more than 5 seconds on a subject and will avoid multiple deployments† (3).These new rules and regulations allow for members to thoroughly know the Tasers and assures the correct methods of use is performed. Tasers has been a very controversial device throughout Canada, especially when RCMP officers handle them. The major issue surrounding Tasers is that the citizens feel Tasers is a form of torture while others feel it is a necessary device to keep the community safe.Tasers could be lethal if used the wrong way, but even then Tasers will still be much safer compared to a gun as well as more incapacitating than the pepper spray, also would not cause suffocation to the suspect at hand. If Tasers were taken away, it will only result in more injuries given to the suspect or the officer. When an officer uses the Taser, they must show that their actions were reasonable and just, but good training, as always, is the key to effective use of Taser and to keep our neighborhood friendly. (1446 words)

Significant Life Event

I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University. Significant Life Event One event in which all involved parties can still laugh about and I believed had brought a significant change to me, and affect me still today. My closest bond I have today it is my relationship with my mother. While our mother-daughter bond has been a blessing we have had the highs and lows of love. There were times when it has been joy and moments which can only be described as maneuvering through a minefield. Most females can relate to this journey through in life. In this relationship, hearts can be broken, feelings can be hurt, and the best intentions can turn a mistake into resentment. With patience and lots of love a mother and daughter can be develop a friendship and a trusting bond strengthened for a lifetime. I can now say as I look back we made a turning point when I was eighteen years old. I had just married my high school sweetheart and the father of my child and had been still living at home with my mother. We are both the oldest child oldest in our family and hence were the example for the younger siblings. We both had plans to make something of our life. We both grew up in an urban area where a teenage pregnancy usually ended a person’s dreams for a better environment. We had considered ourselves adults because we now had a child of our own. But this is hindsight; we thought we had all the answers. My first love and father of child, Robert decided he would enlist in the military and I would finish high school. When he completed boot camp and all the other required training the military deemed for him, his first duty station was thousands of miles away from home. No one could tell me anything about child rearing or the decisions I had made regarding my life. I did not appreciate the help I was receiving from his and my family. With Robert enlisting in the military, we relocated from everyone to start a new life together. By the grace of God his first duty station after boot camp was Hawaii. Most people image Hawaii as paradise on earth, almost anyone including me, at least that was what thought at first. Needless to say when time came near for me to leave I could not wait to get away from my mother’s rules and meddling interfering. My mother and I had differences of opinions on everything, even on the way to the airport until I got on the plane. Once I got to Hawaii to begin my new life, I remember not speaking to her for while except to let her know we made it there safely and besides this was actually a honeymoon for my husband and me. On the day we married he left and I did see him again for five months and we had some cuddling time to make up. Let me tell you once the honeymoon was over and we settled into married life I suddenly realized I was alone with a man who had a life, a job and friends. After I had done all the sight-seeking, daytime television watching, and culture adjustment. I suddenly realized I was home sick and missed my mother. All I had was a two-year-old child that took the word terrible two to another level. The long distant phone calls began and I would call her for the littlest things, from how to cook this recipe, to what are you doing, how to budget and make ends meet, what happened at the last family party or get together and don’t forget to send me pictures of what was going on at home. It hit me that my mother actually knew best, she had the answers from how handle a terrible two year old, why men are the way they are, to why my hair was falling out and skin breaking out. I was miserable with the life we had built and I could blame no one, not even my mother like as I had done so many times before. She was not around and could be blamed for this mess, but she was available by phone and we she would help me figure out what I needed to do to make this work. She suggested that I find something to do with my time, maybe get job, go to school or be more open to social life. I had alienated myself physically from everybody except a husband and a two-year-old child. As time past I adjusted to the island life and developed friendships. A funny thing happened that me, my mother and ex-husband laughs about still today. The situation, reminds me, how much my mother really missed me and how strong our love is. Without our knowledge our home phone was not working properly. We were able to call out but not able to receive incoming calls. This fact was brought to our attention when the military police knock at our door. In my mind at the time a very big official military police officer was looking for my husband. Once he was identified they were inquiring about my where about. The officer said â€Å"His mother-in-law had not heard from her daughter in about a week. † It hit me that my mother had not gone more than a couple days with out hearing from me. Since then my husband was sure we make regular calls home to my mother so the law would not be knocking on our door looking for him. I have a much better appreciation of this relationship with the fact that I now have a grown daughter. I learned later in life the hard way that what comes around goes around. I had my own separation event with my daughter when she moved away for college. But that is another significant life event in its self.

Banana Mango Puto Essay Sample

Electricity is the physical phenomena originating from the behavior of negatrons and protons caused by the attractive force of atoms with opposite charges and the repulsive force of atoms with the same charge. Electricity from a lemon is possible to acquire electricity from a lemon utilizing strips of metal. The most readily available combination is copper and Zn. The Zn piece can be taken from the shell of an old C â€Å"D† cell ( battery ) ; some Zn coated nails may work every bit good. The Cu can be a coin incorporating a high sum of Cu. They are stuck into the lemon. and wires are attached to each 1. The wires should be attached firmly to organize a good electrical contact. If the other terminals of the wires are attached to a little bulb ( flashlight bulb ) there should be sufficient current to illume it. Note that the metal pieces should be clean. and that they should non touch inside the lemon. The electric current comes from the chemical reaction between the acid in the lemon and the Zn. Positively charged H in the acid oxidizes the Zn. doing negatrons to flux from the Zn to the acid. In the procedure. some of the H in the acid is reduced to hydrogen gas. The Cu simply completes the circuits. Aims* To detect what is go oning when the two wires join together.* To be able to build a Lemon battery. Statement of the job* How can the lemon electricity help us in our day-to-day lives? Hypothesisa. Alternate Hypothesis* It can succor the community to provide more electricity. b. Null Hypothesis* It can’t succour the community to provide more electricity. Importance of the surveyElectricity has been portion of our lives. It has brought many things that certainly have made many admirations and life would look so hard without it. Electricity powers our visible radiation. warming. electronic contraptions such as computing machines and telecasting. and a host of indispensable services that we take for granted. However. electricity has much more of import facets because it is a cardinal characteristic of all affair. Electricity is the force that holds together the molecules and atoms of all substances. The type of electricity that is most familiar to us is electrical current. This is the flow of electrical charges through a substance called a music director such as a metal wire. This flow happens because some of the negatively charge negatrons circling the karyon of the music directors are held slackly. The negatrons can travel from one atom to the following. bring forthing and electrical current. Scope and RestrictionsIn speaking about our subject. the LEMON BATTERY. it states that the experiment is all about electricity. Therefore. it points out electrical current. positively charge protons. negatively charged negatrons. Talking about lemon. lemon is a fruit that can bring forth certain electricity like torch bulbs. Lemon Battery explains how to decrease the usage of electricity that comes from other music directors. This experiment can able to demo what the kernel of lemon in making electricity is. Definition of footingsLemon ( Citrus ? limon ) is a little evergreen tree indigen to Asia. and the tree’s ellipsoidal xanthous fruit. The fruit’s juice. mush and Peel. particularly the zest. are used as nutrients. The juice of the lemon is about 5 % to 6 % citric acid. which gives lemons a rancid gustatory sensation. The typical rancid gustatory sensation of lemon juice makes it a cardinal ingredient in drinks and nutrients such as lemonade. * In our experiment. lemon is used to be the music director to bring forth electricityto a little bulb. Multi-tester -Or millimeter is a device which can be used to garner informations about electrical circuits. A basic multitester can mensurate opposition. electromotive force. and continuity ; while more advanced versions may be able to supply extra informations. -it helps the user to mensurate the electric current of the lemon. Wire-is a individual. normally cylindrical. flexible strand or rod of metal. Wires are used to bear mechanical tonss and to transport electricity and telecommunications signals. Wire is normally formed by pulling the metal through a hole in a dice or draw home base. Standard sizes are determined by assorted wire gages. The term wire is besides used more slackly to mention to a package of such strands. as in ‘multi-stranded wire’ . which is more right termed a wire rope in mechanics. or a overseas telegram in electricity. * It maps as the manner of electricity to go through traveling to the bulb.

Assignment 3 Example | Topics and Well Written Essays - 500 words - 2

3 - Assignment Example The guide provides resourceful details on the manner in which fires relating from terrorist attacks could be handled in the most appropriate ways that would minimize the impact of the damage on the general population. The value and relevance of the guide is based on the fact that it was developed following the lessons learnt from the challenges and accidents that accompanied the botched attempts by fire fighters to contain the fires that resulted from the September 11 terror attacks on the World Trade Center (Westermann). For instance, some of the issues that are covered under the fire include the assessment of the fire departments capabilities, support needed to prevent the occurrence attacks, preparation of the fire department for the purpose of increasing the efficiency in responding to terrorist attacks (Westermann). Another important feature of the guide is the methods and strategies of responding to terrorist attacks. As such, it becomes important to consider the fact that some of the issues that connect to the control and management of fires are dependent on the agent’s abilities to apply the appropriate methods and strategies for the purpose of controlling terrorist attacks. It might be necessary to consider the fact that some of the issues that attend to the response to disasters are determined by the availability of resources and the capacity of the organizations to develop efficient response systems that are necessary to contain fire accidents while protecting the lives of the fire fighters. The information on safety is based on the reality of the dangers that are associated with terror attacks and the limited resources for engaging the challenges. . In essence, the fire departments are structured in ways that provide them with the means and methods of combating fires that occur in industrial areas and other zones that are generally believed to be susceptible to fires.