How People Make Economic Decisions Paper Essay

How People Make Economic Decisions Paper University of Phoenix Eco 212 May 29, 2011 Economics plays a role in every person’s day-to-day life. One aspect that it plays apart in is decision making. For every decision that is made economics is applied. There are principles that relate to decision making. First is that for every decision made there are tradeoffs, to get one thing something else is given up. The next principle is for every decision made there is a cost. The cost is what was given up. The third principle is people think rationally and rational people think on the margin, meaning that the decision is not made unless the marginal benefit exceeds the marginal cost. The final principle is that people respond to incentives. Behavior changes when cost or benefits change. These principles explain how the economy functions as a whole. Since resources are scarce people have to make decisions based on benefiting themselves on how to spend their time and money. To make rational decisions people must interact with the environment and other decision makers. These interactions lead to the best allocation of resources. When people interact with one another they make trade for resources when the benefit is mutual. For example buying a soda the buyer is thirsty and enjoys soda so he or she will benefit from the soda, and the vender will benefit from the money for the soda so the trade has been made. These interactions are affected by the economy system present. In a centrally planned economy central authorities make decisions for what would be the best use of their goods and resources. The state can set prices of goods and determine how much to produce. Therefore, decisions are not voluntary. Decisions are voluntary in a market economy where the pricing of goods and services are guided solely by the interactions of a country’s citizens and businesses. In a mixed economy system where there is a variety of public and private control decisions are voluntary as well. No matter what economic system is present for a decision to be made the marginal benefit must out way the cost. To fully understand how the decision making process works the writer of this paper will provide an example. The decision is rather she should take the assistant manager position offered to her or not. Her first choice was to decline the offer but she began to think about the marginal benefits. The benefits would be a raise in pay, a step up in the career ladder and new learning experiences . The advancement would be a step towards her goal of becoming a human resources manager for Applebee’s. Also she would gain closer relations with corporate managers. Next she had to weigh the benefits against the cost. The marginal cost in accepting the position would be more responsibility, and it would be mandatory to work longer hours. For her the marginal benefit was greater than the marginal cost so she decided to take the position. If the circumstances were different her marginal benefits and marginal cost would have changed leading to a different choice. For example, season at her restaurant is out so money on tips has decreased. If the restaurant was still in season and tips had not decreased then there would not have been a pay raise so that benefit would have been eliminated. Another factor was she wanted one managerial shift a week if her boss had not agreed to that then she would not have taken the offer, either. Many people are not aware that when they make a decision rather it be to take the day off work or buy a house they are applying economics. Even the simple transaction of buying a soda is a part of economics. It can be concluded from this example and the facts provided that economics is implemented in day-to-day life. Reference Hubbard, R. , & O’Brien, A. (2010). Economics. The University if Phoenix eBook Collection database.

Introduction to Medical Technology

Introduction WHAT IS A MEDICAL TECHNOLOGY? Have you ever been to a play? When the audience comes to see the show, they see the actors and actresses perform. What they don't see are the many crew members who work backstage on lighting and sound and sets. These people don't get to take a bow at the end of the show, but they are very important to the success of the play. In the hospital, the medical technologists are like crew members in a play. Patients don't often see them, but they are vital members of the healthcare team.Medical technologists (also known as clinical laboratory scientists) are professionals who work in the hospital laboratory, performing a wide range of tests. Doctors make many of their decisions about diagnosis and treatment of disease based on laboratory test results. It is the responsibility of the medical technologist to provide accurate and precise data. Because they may hold life and death in their hands, the medical technologist must know when results are inco rrect and need to be rechecked.Medical technologists do everything from simple pregnancy tests, to monitoring antibiotic drug therapy, to complex testing that uncovers disease like diabetes, AIDS, and cancer. They do all this testing by operating microscopes, complex electronic equipment, computers, and precision instruments costing millions of dollars. Medical technology has embedded itself in our culture and has been a positive and powerful force in the improvement of life for millions of people.However, for every yin there is a yang, and with all things that are positive, there is also a negative component that must not be ignored. Most Americans are familiar with the benefits of technology, specifically medical technologies; the media reports on these benefits every day. However, it is not often that physicians have the opportunity to discuss what has been given up or lost as a result of using these same technologies. This commentary is about those unintended consequences result ing from our use of technology, in particular, physicians' use of medical technologies.

UK Arbitration Law Essay Example | Topics and Well Written Essays - 1000 words

UK Arbitration Law - Essay Example The arbitration legislation allows for an objection on the tribunal’s powers and jurisdiction. Challenges must be taken before any steps are taken in the process. An alternative is to apply to the courts where the discontent party feels that the tribunal has exceeded its powers. The Arbitration Act 1996 (Act) sets out the principles which underlie arbitration and arbitration law in the jurisdiction. The Act is a single legislative framework governing all arbitrations seated in England, Wales and Northern Ireland. The jurisdiction powers of the arbitral tribunal originate from the arbitration agreement, from the appointment by the parties and the Act (Part I Arbitration pursuant to an arbitration agreement). Here those terms are disputed as is the reference. Subject to there being a valid arbitration agreement and the correct appointment of the arbitrator, the Act provides all the necessary powers with respect to ruling on his own jurisdiction. He can determine such jurisdiction under Section 30 and this can include ruling on whether or not there is a valid arbitration contract/clause, whether the tribunal is constituted correctly, and on the matters that have been submitted to arbitration in accordance with the arbitration agreement. Current dispute is about respondent’s challenging letter sent, which accuses of a lacking of substantive jurisdiction as the matter has not been previously disputed. Moreover, the notice of arbitration did not comply with the Contract and hence the arbitration has not been properly commenced. With respect to the second issue, the arbitrator would look at the contract and decide if the Notice was complaint i.e. what does the contract require in terms of form and content (Merkin). This is a matter of fact determinable upon examination of the contract and the notice. It is imperative that the arbitrator throughout this whole process of dealing with a challenge acts in an unbiased

Diversity on Campus Essay Example | Topics and Well Written Essays - 1000 words

Diversity on Campus - Essay Example According to these scholars, discrimination against women diminishes in institutions that have their representation above 30% while racial discrimination diminishes with a representation of about 7% of the minority race. Other determinants of diversity include verbal communication and sexual orientation. The significance given to diversity in campuses arouses the question of whether diversity plays a crucial role in determining the outcome in students. Proponents of diversity associate diversity in campuses to educational benefits. Borrowing from psychology, Milem et al. (3) argue that a diverse setting, different from that back at home, provides discontinuity from the home environment. This enhances students’ identity and cognitive development. It further increases the chances of students completing their courses because of the diversity in such a campus which reduces the feeling of strangeness. On the other hand, homogeneous institutions replicate the expectations and social life of students’ home communities thus impeding intellectual development due to lack of new challenges. Diversity in campuses has been noted to promote a social environment which if used as an educational tool would promote diverse learning and development among students. Winkle-Wagner and Locks (22) give a psychological explanation to this arguing that if minority opinions are acknowledged in a group, it stimulates cognitive complexity among the majority. Issues of social concern such as death penalty would elicit diverse opinions based on the difference in ethnicity and religious backgrounds. As such, the minority opinions cause the student group in general to think an issue in diverse ways which could cause a different perspective of understanding the issue for the greater good of the group. Therefore, the minority influence should be appreciated and utilized to benefit the larger group in their learning and development. This way, the students that go through diverse cam puses get equipped with the necessary skills to survive in a democratic society where diverse ideas and opinions are appreciated. Finally, it would be appreciated that diversity economically empowers the disadvantaged students, thus closing the gap between the poor and the rich. Financial barriers lock out a majority of bright but needy students from higher learning. Therefore, providing financial aid to students from poor socioeconomic backgrounds provides them with opportunities available to the students from more affluent backgrounds (Winkle-Wagner and Locks 22). This interaction provides an opportunity for the two classes of students to interact and bridge the gap between the poor and the rich. Furthermore, it provides the needy students with an opportunity to access education like their peers from well-off families hence making them equally competitive in the job market. This in turn empowers then economically. Despite these arguments for diversity in campuses, opponents argue out that diversity does not necessarily imply greater benefit to the students. Diverse campuses present challenges that could end up negatively impacting on students. In as much as a diverse campus would have all the groups represented in its student population, there remains a group that still would be the majority, most likely the natives of where the

The Leader as Communicator Assignment Example | Topics and Well Written Essays - 250 words

The Leader as Communicator - Assignment Example Intellectuals have pinpointed some core competencies that are essential for the leaders (Leading Concepts, 2012). An effective leader should have an ability to express information or convey his/her message explicitly and appropriately. He/she should understand the significances of good oral communication with colleagues, managers and other executive class office members. A leaders communication style should be efficient enough to grab listeners’ attention and encourage them to fulfill the assigned task effectively (Leading Concepts, 2012). However, it has noticed that mass communication is more effective than the individual communication because in mass communication messages are designed more strategically that directly hit cognition of large audience and uniform passive perception that help all members to work with unity (Harris, 2009). For developing good communication skills it is very important for leaders to develop good listening habit at first place. Then develop an ability to make eye contact during communication process (Barker, 2010). Moreover, it is important to always design messages in mind before triggering them to the audience and most importantly never send mixed messages. It is because mixed messages can reduce the effectiveness of the communication process and might contribute to weaken the accomplishment of desired aims (Barker,

Program Planning Assignment Example | Topics and Well Written Essays - 500 words

Program Planning - Assignment Example Most single parents are as a result of teenagers who bore children at an early age of below 20years and it is evident that such infants may suffer as compared to those borne by women of a higher age of around 30 years (Baldwin et al., 2009). Teenagers are not yet ready to commit to bearing their children and raising them in the best way since they have some other pleasures of life to enjoy. It is during this time that they would want to practice some vices being done by their fellow youths e.g. smoking and alcohol intake which affect the babies they are carrying. In fact some teenagers who get pregnant do not attend prenatal care because they would not like it to be known by their parents and friends that they are pregnant. Therefore, in efforts to boost the health of infants born year by year, the community health activist should enforce campaigns to reduce teenage births (Baldwin et al., 2009). Child bearing past the teenage is essential because the prospective mothers will have completed school and will know the importance of attending prenatal clinics even before planning to get pregnant. Such parents will also have no fear of it being known that they are pregnant since most of them will be legally married and working hence no financial constraints. This can reduce the cost incurred by taxpayers in US who raise around 7 billion dollars per year to support malnourished infants. Since teenage births lead to birth of children in marriages that mostly end up in divorce, its discouragement will enhance only married or mature people giving birth hence such infants will not suffer psychological torture. The reason as to why there are large numbers of infants born of poor health hence dying is because most of them are raised by single parents who probably bore them in their teen age. Such parents may have avoided attending antenatal health services that educate people on maintaining good health for the good of both

Parent Interview Essay Example | Topics and Well Written Essays - 2000 words

Parent Interview - Essay Example Joe is labeled as having autism; however he is also taking medication for attention-deficit hyperactivity disorder (i.e. ADHD). Currently, Joe is going to Harrison Elementary School in Livingston, Virginia. This school has grades from kindergarten thru sixth grade and in located in a middle- class area. Joe is in an autism self-contained class, and his classmates range in educational levels from third through sixth grade. Joe is in the fourth grade. He has been going to this school for five years and has been in the same autism program with three of his classmates for all of this time. Joe is well-known and liked around the school because he is very talkative and social. He also lives in a middle class neighborhood near his school. Joe is a very smart boy, but he is considered to be lower functioning because his test scores place him below grade level. Joe does not take the standard of learning tests (i.e. SOL); however he does qualify to take the Virginia Alternative Assessment Program test (i.e. VAAP). In school he does participate in general education activities, such as art, physical education, and music . In addition, he also has his academic work that is done in the general education classroom and his class. At this period in time, Joe has an Individual Education Program (i.e. IEP) in which he has several goals that he is working on, besides his general education activities and curriculum. His individual goals are in the areas of communication, fine motor/ writing tasks, classroom behavior, math, language arts and reading. Joe interacts socially with his peers and teachers. He responds to questions willingly, participates in all activates and has an average sized vocabulary. However, he likes to use words that begin with the letter s, which sometimes impedes communication. Joe’s goals include

Earning Management Essay Example | Topics and Well Written Essays - 750 words

Earning Management - Essay Example In addition, key defense in the financial management is full disclosure. This implies that if all the information available for positional analysis of a company is available and true, analysts are able to provide timely and effective advisory information for a company. However, when a company decides to provide fraudulent information to gain investors’ preference and stakeholders favors, the companies end up being overwhelmed with deceptive information and at last lose the very thing they have been fighting to win (Temte, 2005). To increase the quality of financial reporting and hence the credibility of the information contained therein, there must be some ethical consideration. This implies that it is unethical for any company to intentionally and inappropriately conceal information that would change the financial image of a company.   Further, honesty has always been considered the best policy, especially in business. Companies that undertake earning management are doing nothing less than dishonesty. The use of deferring maintenance to post positive image does not mean that the deferred activities are not to be undertaken. What happens is that the deferred activities will I the long run cost the company a fortune (Vataliya, 2009). And since the company made investors and analysts believe that it is doing well financially through fraudulent data, then the company loses all that it has sought to save. The investors and stakeholders, therefore, feel deceived and that a company they have depended on has been dishonest.

Development in Language Learning Essay Example for Free

Development in Language Learning Essay Language educators in mono-linguistic societies world-wide face a commonly held myth: children are only able to handle one culture and one language at a time. No doubt this is due to the fact that these perceptions are largely formed by adults who have been brought up and conditioned to think in the modes of a one-language, one-culture society. Yet research has shown that children are much more flexible in these areas than most adults would give them credit for. Children world-wide learn two, three and more languages in their early years and while there may be some short-term developmental delay the long-term benefits from learning other languages is considerable. In the great majority of cases parents are the principle teachers of one or two of these languages and as the children’s main caregivers are ideally suited for the job. Parents, the most prestigious people from a child’s perspective, are the most important factor in molding a child in the pre-school years. The purpose of this paper is to take lessons learned from bilingual homes and apply them to second language learning at preschool. The core elements discussed will be the benefits of bilingualism and pre-literacy programs in the preschool years. There is no doubt that early literacy gives a marked advantage to children entering into primary school. It follows that the advantage would be double if literacy was promoted in two languages. What this paper seeks to show is that this can be done by using methods taken from successful bilingual households and mimicking them in second language education for preschoolers. Additionally, by providing early reading and listening activities linking the home and the second language, schools can make use of the one of the most powerful factors in the learning of a second language by preschoolers, parental support. Before these activities are outlined it is essential that we summarize the benefits of pre-reading skills in bilingual households. Discussion and Summary of Research 1. Benefits of Early Reading in Diverse Languages There is no doubt that given the environment and the proper motivational tools young children show an interest in reading and being read to. Parents who incorporate the reading of stories into a preschooler’s daily activities will see the increased chance of literacy at a young age. Theorists for years have been telling us about the benefits of reading to our child. Mackler (1997) claims that the more enjoyable a child’s experience with early reading the greater is the possibility that they will read with frequency in the future. She states that, â€Å"Young childrens self-initiated interactions with print at home are important behavioral indexes of emerging motivations for reading. Shared storybook reading plays an important role in promoting reading motivations; when the socioemotional climate is positive, children are more interested in reading and more likely to view it as enjoyable† (p. 69). Andersson (1977) concludes that â€Å"Parents who read, study, and discuss interesting or important subjects in the presence of their children and who answer their childrens questions create a close relationship with their children, a relationship which older children are quick to adopt with their younger siblings. † It only follows that if reading in one language to a child is profitable to the child’s future education reading in two languages is even more profitable. Andersson (1977) claims that early reading for children and their parents is an experience that brings joy and self-esteem to a child and that this is doubly so for children who have the opportunity to enjoy literature in two languages. In his study on family reading in two languages Andersson (1977) researched the early reading process of three families. He concludes that, â€Å"far from being a double burden, learning to read in two languages is a double joy, leading to a positive self-image. † Meier (2003) adds that children being read to in two different languages tend to learn about the distinctive cultures of the two languages. She claims that â€Å"From these book reading experiences, many children acquire an extensive book-based vocabulary and absorb important cultural lessons about things like gender roles, family relationships, and the nature of friendship† (p. 242). She also claims that these early reading experiences help children adapt to the school environment by teaching them to listen quietly and attentively, raising their hand when they wish to speak and remembering their questions until the end of the story (p. 243). One study done on low-income Spanish speaking immigrants and their children showed that reading done within the family helped considerably in expanding vocabulary of Spanish at home with a group of three-year-old children (Akers, Boyce, Cook, Innocenti, Jump Roggman, 2004, p. 371). Forty-seven mothers and their three year old children were analyzed while they shared reading time. The conclusions were that their children’s attention was expanded and that conversation and interaction within the family were enhanced (Akers, Boyce, Cook, Innocenti, Jump Roggman, 2004, p. 383). The most significant change was that the children’s vocabulary was significantly broadened (p. 384). Yet it is important to emphasize that investigation shows that while literacy can improve upon second language learning, bilingualism does not necessarily improve upon literacy. Bialystok (2002) contends that much of the literature surrounding literacy and bilingualism in fact argues that bilingualism promotes literacy and that this is not necessarily the case. She concludes that the relation between bilingualism and literacy depends to a large extent on certain skills developed by teachers and parents and that in this sense bilingualism at the time literacy begins can result in â€Å"an advantage and sometimes a disadvantage for bilingual children. Bilingualism clearly affects childrens development of literacy, but its effect is neither simple nor unitary† (p. 159). 2. Bilingual Families: What We Can Learn Although there is a great deal of literature on the benefits of learning a second language the deep grained fear in mono-linguistic cultures is that learning two languages at the same time is trying for that child. But some theorists claim that language learning for bilingual children is in fact quite the same for monolingual children (Paneque, 2006, p. 171). What is more important for authors such as Paneque (2006) are other factors such as â€Å"who provides the language input, or when the second language is introduced† (172). She adds that while some children may start the process of becoming bilingual at birth other start in their preschool years but that â€Å"Either way, both methods of becoming bilingual can be effective† (p. 172). Other studies claim that the fear of slow development caused by bilingualism causes children to know neither of the languages well. Mclaughlin (1995) claims that, in fact, it is uncommon that both languages be in balance. He claims that, â€Å"One language typically predominates in use and exposure. When this happens, elements of the other language can quickly be lost. The child can forget vocabulary and even rules of grammar† (p. 4). The author concludes that it is only a question of time before the other language catches up and evens out the results (p. 4). Genesee, Paradis and Cargo (2004) conclude that children are more than capable of learning more than one language, either at the same time or one after the other. While many people focus completely on teaching methodologies authors such as Walqui hold that the psychological side of second language learning is in fact just as important. Stresses and fears brought out in the home and school environment can result in problems for the bilingual child. Walqui claims that, â€Å"While many discussions about learning a second language focus on teaching methodologies, little emphasis is given to the contextual factors—individual, social, and societal—that affect students’ learning. There is no doubt that the success with which bilingual children develop both languages depends largely on two factors: school support and home support. While at home a child may speak one language at school they may speak another. In order for them to become proficient in the home language they must have the support of their family. Walqui (2000) claims that support from family is essential to second language learning. She states that â€Å"Some educators believe that parents of English language learners should speak only English in the home. However, far more important than speaking English is that parents value both the native language and English, [and] communicate with their children in whichever language is most comfortable. † There are a couple of important conclusions to make on the research done up until this time. The first is that the literature has shown us that the natural process of becoming bilingual can lead to inequalities in the learning of one language or the other at certain times. The second conclusion is that given the right support by the family and education institutions children can learn both languages to the satisfaction of both. The third is that communication through conversation and shared reading can greatly enhance a child’s vocabulary in either language. What we can take from these three points of bilingualism in preschoolers is that if the same circumstances of sharing and reading with bilingual children are applied to children learning a second language out of the home the possibilities of success would be enhanced. Application of Research Activities That Use the School and the Home to Promote a Second Language Playschool support, home support and shared reading are the three elements of the program this work will propose to use to develop the second language abilities of preschoolers at an age in which they may learn the basics of literacy in their second language at the same time they do so with their first language. Although there is debate on the language learning window and when it closes Paneque (2006) concludes that early childhood does seem to be the optimal time for language learning. She claims that it is â€Å"when the childs mind is still open and flexible, and not cluttered with all sorts of other learning, not to mention the societys views on which languages are prestige languages, and which ones are regarded by the society as of little or no importance† (p. 171). Before we go into the particulars of the proposed program first we should mention that it works around the presumption that the first priority to the family of a second language learner is to push their maternal language and excellence in that language. Indeed, Fortune (2003) states of English speaking students in immersion programs that parents must provided an atmosphere which will enhance their development of the English language. She claims that principally they should read and play games with them that will develop their literacy and vocabulary in English. She concludes that â€Å"Research shows that the stronger the development of the native language, the greater the proficiency in the immersion language, so children who enter an immersion program with a strong base in English will succeed more easily than those whose English skills are not as strong. † What is proposed here is that parents simply use one of the tools of promoting that language, pre-reading skills, to incite their preschoolers to open their mind to another language. So how can pre-reading be incorporated into a family that may not even understand the basics of the language being learned by the preschooler? This can be done by organizing a pre-reading program which connects the home and the preschool. Throughout the year teachers will choose a variety of simple word books that incorporate vocabulary the children have already learned in class. The teacher will read the story to the children and attempt to encourage their participation on discussing its characters, ideas and plot. Over the course of time they will do various activities that will work with the stories vocabulary and plot. These types of activity will obviously be dependent on the age group the teachers are working with. When the teacher is finished working with the story they will send the project on to its second stage – home discussion. The story will go home with the preschooler where it will be incorporated into family reading but it will not be the parents reading the story but rather the preschooler. The preschooler will be required to re-tell the story or act out the story as they remember it but by translating it into the families language. The family will be encouraged by the school to ask the child to instruct them on new vocabulary in the outside language. It is through activities like this that parents can help to support the second language by showing pride and accomplishment in what their child has learned up until that moment. Preschoolers in particular will be pleased that they have the opportunity to teach their family. Bilingual books may be used to further help the parents with the activity. Meier (2003) also provides an outline for choosing and presenting the chosen books that would help preschool and kindergarten teachers gain more interest from their students. She recommends that first and foremost a teacher choose a book that â€Å"relates to children’s lives† (p. 248). Secondly she recommends that teachers ask â€Å"creative and open ended questions† to stimulate interest in the story (p. 248). Lastly Meier believes that if a teacher makes a book come a live by using props it will garner a far greater interest in the story (p. 248). Summary It is through pre-reading programs like this that playschool teachers teaching a second language might harness the most powerful factor in a young child’s life, parental support, without disrupting the important mode of communication that is the maternal language. It is undeniable that both the reading and the acquisition of languages are of great educational importance. By combining the two and providing the right support at preschool and at home teachers and parents may be creating an atmosphere where these young children can take advantage of the flexibility their young minds allow them in language learning. References Akers, J. F. , Boyce, L. K. , Cook, G. A, Innocenti, M. S. , Jump, J. F. Roggman, L. A. (2004). Sharing Books and Learning Language: What do Latina Mothers and Their Young Children Do? Early Education and Development, 15 (4), 371-386. Andersson, T. (1977). A Guide to Family Reading in Two Languages The University of Texas at Austin Evaluation, Dissemination and Assessment Center, California State University, Los Angeles, http://www. ncela. gwu. edu/pubs/classics/preschool/iii. htm Bialystok, E. (2002). Acquisition of Literacy in Bilingual Children: A Framework for Research Language Learning, 52 (1), 159–199.

Hul Vijeta Essay Example for Free

Hul Vijeta Essay Taking learnings from earlier years, a successful redemption programme was implemented, reducing liability substantially. To maximise redemptions by all whoselsalers in the network in the most efficient manner, thereby reducing HULs liability. Challenge: To overcome problems faced in previous redemption drives i. e. poor attendance, long waits and wasted agency resources for visiting cities with gift/ rewards vendors. And to maximise redemptions, given the background and geographical spread of venues. Objective Challenge Target Audience HULs wholesalers, ( Vijeta Programme members) primarily small businesses, who have stiff targets and are wooed by schemes from competition. They earn reward points on every purchase and can redeem them for gifts. Redeem your points for rewards in your own city - that was the theme. Given that it is an annual event, the task was to create ‘a difference’: This was done by creating a dedicated †¢ Vijeta AV †¢ Invites to event. Event collaterals:Backdrops A 74 city redemption drive over 2 days in the cities with maximum points’ liability. . Day one for Platinum and Gold members, Day 2 for Silver. 2. A formal invite with members’ Vijeta points personalised, sent well in advance. 3. 3 Teams of 4 students each per zone ( instead of Agency resources) managed the redemption events with daily reports to a Direxions coordinator. 4. HUL received transaction reports within 48 hours of the transaction being done! Direxions coordinated with vendors to ensure that the value, quality and supply/ quantity of products was commensurate with expectations and demand. 6. A soft copy of all points in each city to enable correct rewards being redeemed 1. 30,000 reward requests requested nationally 2. Rs. 100 Million worth of rewards redeemed.